Gaining and Maintaining Customer Trust Through Halal Certification
Do you know the consistent, well-proven, and transparent strategies that big brands use to win over buyers worldwide? Here is what it takes: Many big businesses start with proper planning based on their target audience's intentions. Successful brands understand buyers choose health, variety, and convenience over any other aspect of consumer products. They uphold their customers' trust by producing suitable goods and services with the right ingredients at the right price for the right audience. For instance, in response to the growing demands of Muslim athletes, Nike launched Victory modest sportswear.
At the same time, KFC introduced Halal menus to cater to both Muslim and Halal-conscious customer needs. These are well-calculated and planned trust strategies targeting their audience's interests and convenience. As an entrepreneur with one of the best-selling tools in the world (Halal certification), your target audience's interest and convenience must come first. Here are some simple strategies for gaining and maintaining Halal–conscious buyers' trust across the globe.
Segment and Target Diverse Buyers
When planning your Halal product launch, it is crucial to consider your target audience's diverse tastes and preferences. Halal certification is not just for Muslim consumers, but it also appeals to non-Muslims who perceive Halal certified products to be higher quality and safer due to their stringent production guidelines. Natural and Halal-conscious shoppers want verified products that align with their health, tastes, or beliefs. Don't limit your product to a particular set of Halal buyers. Segment your product to cater to more ethical customers. Plant-based products and other ethical goods are also increasing in popularity.
If it is ethical, it could also be Halal. Extend the scope of your Halal certification to include Halal keto, Halal vegan, and Halal-certified plant-based products, among others. This will enable shoppers to easily choose their preferred options from various categories. Providing the right certified product to the right audience will develop trust and position your brand as a standard-certified business that understands consumer needs.
Choose the Right Certification Agency Over Generic Logos
Halal certification is a globally known and accepted process, particularly in the food industry. However, not all Halal certifications are recognized or accepted by overseas Halal governing bodies such as in the UAE, Malaysia, Singapore and Indonesia. Associating with a reputable and long established certification agency can dramatically boost your brand's credibility. Halal certifiers accredited by JAKIM (Malaysia), BPJPH (Indonesia), and MUIS (Singapore)are widely recognized and trusted. Research and select a well-respected certification body within the industry and among consumers. A well-known and regarded certifier ISA can set your products apart from competitors and build greater customer trust.
Raise Awareness with Your Halal Certificate
Highlighting the comprehensive benefits of Halal products might help broaden your customer base and increase overall trust. Simply having a Halal certificate is not enough. To fully capitalize on its potential, it is essential to create awareness about Halal certification and why it matters. Use various channels such as social media, blogs, marketing materials, product spec sheets, trade show exhibits and in-store displays to educate your customers. Share the story behind your commitment to Halal standards and the steps you take to ensure compliance. Transparency in your processes can significantly increase consumer trust and loyalty via website publicity and promotions.
Let Your Packaging Sell the Product
Your product packaging is another effective marketing tool for winning over customers. By displaying your Halal certification logo mark on packaging, you can attract health-conscious consumers, ethical eaters, and those interested in high-quality and hygienic products. In addition to the Halal logo mark, please briefly describe what each Halal-certified product means and why it is essential. Eye-catching designs and informative labels can attract more buyers and reassure them of your product's quality. Packaging that indicates it is Halal certified can significantly increase sales.
If You Name It Halal, Make It Halal
Honesty is crucial in building trust. In today’s competitive business environment, brand trust is based on the promise of excellent quality. Ensure that every product you label as Halal continues to follow Halal certification requirements. This includes sourcing ingredients and other raw materials, handling, and processing methods that adhere to Halal standards. Your Halal certifier will audit your facilities for compliance on a regular cycle. Mislabeling or cutting corners can damage your reputation and undermine customer trust. Maintaining consistency in delivering genuinely Halal products will create long-term loyalty and trust.
Conclusion
Establishing business trust takes more than just your Halal logo. It's about building trust through transparency, quality, and education. By targeting diverse buyers, raising awareness, optimizing your packaging, choosing the right certification agency, and ensuring genuine compliance, you can effectively leverage your Halal certification to gain and maintain customer trust. These strategies can help your business stand out in a competitive market and attract a loyal, diversified customer base worldwide.
Islamic Services of America (ISA) is a leading USA-based halal certification and auditing organization that has served companies, the community, and the halal certification industry for nearly 50 years. Contact ISA at isa@isahalal.com or send your initial inquiry to Halal certify your products at https://isahalal.com/contact or visit the ISA website for more information at https://isahalal.com/
